Agora was created in 1989 and has become one of the largest and well known media companies in Poland. Since 1999 the Company has been listed on Warsaw Stock Exchange.
Agora's portfolio of media consists of:
- Dailies,
- Cinema,
- Outdoor,
- Internet,
- Radio,
- Magazines.
Apart from publishing, creating content for the needs of all media in the Group and advertising the Group is also engaged in printing and brokerage services and licensing content for digital media.
The Agora Group plans for 2018-2022 to develop its largest businesses, including expanding the Helios cinema network, strengthening the position on the out-of-home market and selling premium content in the subscription model. At the same time Agora focuses on the start of operations in entirely new areas outside the advertising market: in the field of innovative B2B services and in the sphere of entertainment and leisure.
The Agora Group’s new strategy for 2018-2022 is based on two strong pillars: systematic development of existing businesses and expanding the offer of the largest enterprises with innovative products or premium services, as well as development of new activities in prospective market segments.
The Agora Group focuses in its current activity on:
- the development of sales of quality content in the subscription model and strengthening the leading position in this segment. The Group aims to triple the average number of subscriptions for both Gazeta Wyborcza’s digital content and Radio TOK FM podcasts, as well as to ensure better monetization of this business model. Ultimately, in 2022, half of Gazeta Wyborcza's revenues will come from digital sources, and its profitability will improve regularly.
- further development of the Helios cinema network, which is the foundation of Agora's presence in the segment related to spending free time by Poles. The number of Helios facilities will increase systematically, also in large agglomerations. The cinema offer will be enriched also by new screening rooms Helios Dream – luxuriously equipped premium screening rooms.
- AMS entry into the next development phase due to changes in the panel portfolio structure - especially the increase in the share of premium panels, as well as a wider range of digital solutions, including those integrated with city furniture.
- further, dynamic development of the Yieldbird company, the leader of the ad-tech industry, which has already achieved global success. This year, Yieldbird will offer another group of customers a new product, focusing on increasing its revenues and achieving higher profitability by 2022.
Agora intends also to dynamically enter the market of B2B services and become the first choice partner for enterprises operating on the e-commerce market and looking for effective MarTech tools. The Group plans to develop this new business through both acquisitions and organic growth.
Agora has also begun an intensive market research for new areas of activity, focusing in particular on projects related to spending free time away from home. The main foundation of this development is Helios, the leader of the Polish cinema market. Basing on existing competences and the know-how acquired from the market, the Group will offer new recipients modern eateries and entertainment concepts for the whole family both in shopping centers and outside them.
The Management Board of Agora estimates that in the next 4 years, the level of investment in existing businesses may amount to ca. PLN 430 million. However, the Group plans to allocate up to PLN 500 million for the development of new ventures, investing in projects in the following areas: leisure and entertainment, B2B services for e-commerce, MarTech tools and other concepts. Agora does not exclude investments strengthening its current businesses, especially in those areas where the possibilities of dynamic organic growth have been exhausted. At the same time, the Management Board of Agora aims to maintain the company's dividend policy.
More information on the Agora Group's plans, including goals for selected businesses, can be found in the "Agora Group Strategy for 2018-2022".
Video transmission of the meeting with Agora's Management Board.
Agora SA has been present on the Polish media market for nearly thirty years. Its operations started with the release of the first issue of a Gazeta Wyborcza national daily. Since then the title has become the most popular opinion leading newspaper in the country. Currently Agora is also dynamically expanding its internet presence – through outlets such as Gazeta.pl web service sites or Yieldbird, one of Poland’s fastest growing programmatic advertising brand. A member of Agora Group, AMS is a leader in Poland’s outdoor advertising market. Agora is also present on the radio market, with our local music stations and Radio TOK FM, a national news&talk radio. Agora is also a majority shareholder of Helios, Poland’s largest cinema network (number of screens) and the owner of NEXT FILM, a film production and distribution studio. Agora Publishing releases books, music records and films.
Media market – industry organizations
To ensure the transparency of our business operations as well as of our market environment, Agora is active in a number of industry organizations, including bodies developing industry-specific research standards such as:
| Institution |
|
report/elaboration |
Agora's membership |
| Związek Kontroli Dystrybucji Prasy (ZKDP) (Circulation Audit Office) |
Organization of of publishers, advertising agencies, advertisers and other entities operating on the press market supplying objective and carefully verified press distribution and circulation data |
www.teleskop.org.pl |
Yes |
| Polskie Badania Czytelnictwa (PBC) (Polish Readership Research |
Institution belonging to ZKDP; its main objective is to approve methodology of press readership research in Poland and its supervision |
www.pbczyt.pl |
Yes |
| Izba Gospodarcza Reklamy Zewnętrznej (IGRZ)* |
It carries out cyclical, thorough research of outdoor market on the basis of the real data reported by the members of this organization |
www.igrz.com.pl |
Yes |
| Polskie Badania Internetu (PBI) |
PBI is carrying out the Megapanel PBI/Gemius study, being a standard for measuring viewership rates of Internet sites in Poland |
www.pbi.org.pl |
Yes |
| Interactive Advertising Bureau Polska (IAB Polska)* |
IAB in co-operation with PwC carries out study IAB AdEx presenting data concerning advertising expenditure in Polish Internet. |
www.iabpolska.pl |
Yes |
| StarLink* |
Media house carrying out study concerning advertising market in Poland |
www.starlink.pl |
Provides its services to Agora |
| Expert Monitor* |
A research company monitoring advertising expenditure in Polish media |
www.expert-monitor.pl |
- |
| ZenithOptimedia* |
Media house; research on Polish advertising market |
www.zenithoptimedia.com |
- |
* All opinions, estimates and forecasts relating to advertising market prepared by media houses and research institutions represent their own opinions and do not reflect opinions, estimates or forecasts of Agora's Management Board.
Agora is also a member of following trade organizations:
Risk factors:
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